Professional Web Design and Development

Web Design Done Properly

Can you believe there are more than 11 billion websites online today? It's incredible, isn't it? That's quite a few sites to wade through when you're searching for some information or a product. If your visitors are required to search too long, they'll leave and try a different site. Why do they do this? Because your target audience only cares about getting what they need. They need to find what they're looking for, they need to find it now, and they will get it wherever they can find it that meets their need in a way that makes them feel at ease.

When we sit down to design a new website, the first thing we establish is who the target audience is, and how do we best make them stay and return for more. We believe the key to success in web design is simplicity. It is important to keep a website clean, clear and oriented towards the goal.

Why is Clean Important?

People don't like mess, even online. If they have to search through a big clutter to find what they want, they'll go elsewhere. Besides, just imagine what visitors will think of your company if your website is disorganized. Your website represents you on the web, just like a physical store would represent you in your town. If your website or store doesn't look good, you don't look good. Skip the popups and flashing graphics... most visitors are annoyed by them. What you need is a clear, easy to use navigation system so your visitors can find what they need without working too hard.

What About Accessibility?

This is an important issue right now. A large amount of online surfers still use Internet Explorer, but many others are switching to browsers like Safari, Firefox and Opera. Every browser will make a website display slightly different, so it is very important that your site appears its best on every one. If you don't make this effort, you're effectively shutting out up to 20% of your traffic.

Web Design with Search Engines in Mind

We design each website from the perspective of the search engine. Some of the most important aspects of professional web design is understanding how search engines work and seeing what search engines "see." If you have a poor web design, search engines may ignore your site, making it worthless. By using website optimization techniques, your site has guaranteed potential to not only be picked up by the major search engines, but to rank well too.